White Rabbits release their new album, Milk Famous, on Mute on 5 March 2012. Produced by Mike McCarthy, it is the band’s third album release, and the follow up to It’s Frightening (2009, their first release on Mute).

See the video for 'Heavy Metal', directed by White Rabbits collaborator, Andrew Droz Palermo (Percussion Gun) here:


"I wanted to highlight the reverse and looping piano work in the track," says the director. "So the idea of animated GIFs came to mind”.

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