Incorporating The Music Fix
2nd July 2012 18:00:00
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Marina and the Diamonds - HMV Institute, Birmingham

29 June 2012

Prior to this evening I hadn’t heard anything of Massachusetts gal Meredith Sheldon and to be honest I still know next to nothing about her. So then, if you’re going make a good first impression, walking on stage wearing little more than a rolled up shirt is a good way to go. It helps of course to have some tight songs also. Meredith rattled through a 30-minute set with her brand of alternative pop/rock tunes; some indistinct lyrics on account of a bit of reverb and loud guitar support made for some slight quibbles to what was an otherwise enjoyable sound.

Meredith seemed suitably laid back in contrast to tonight’s main draw, though sadly she didn’t allow enough of her personality to shine. A tad too serious perhaps, with a noted lack of audience interaction, although with a little polish here and there I don't see why she can’t make a bigger dent in the future.




As 20:30 ticked around the battle of the legs waged on with the eventual arrival of the primadonna girl herself. Despite a rather foreboding approach to the mic stand, Marina - looking like a grown-up Sue Lyons attempting to kick-start some kind of Bubblegum Goth trend - launched straight into ‘Homewrecker’, signalling what would be an evening of pure pop majesty. She may be very vocal about artificial trappings within the entertainment industry but here you could only wonder how much of it she needed to embrace in order to carry her satirical points across. Electra Heart, then, is a curious creation and one which leads to uncertainty, whether it’s the bright young artist simply getting it out of her system or if she has indeed heralded a major change in her career. Whatever the case it’s obviously paid off after securing a recent number 1 chart hit, further helped by strong radio support.

Nevertheless there’s no faulting Marina’s sense of style as she adopted a kitsch 60s attitude which would evolve over three swift wardrobe changes, seeing her next slip into a kind of emerald-green prom dress and later a silver-sequined stunner (I could only snap the first three songs, so I leave the rest to our dear readers’ imagination…)






More importantly such gaudy set and costume design didn’t overshadow what is undoubtedly an incredible talent. Marina may have had recent setbacks but none of that was evident tonight, with a voice on absolutely stunning form. Miss Diamandis was thoroughly enjoying herself, captivated by a loyal legion of fans with heart-painted cheeks, who chanted with her every step of the way. She professed it was her favourite gig of the year, in fact she even rewarded her Marinites (you can use that, Marina) with the debut live performance of ‘How To Be A Heartbreaker’, a track she had finished writing just after the pressing of Electra Heart. Another pop belter which bodes well for album three.

The setlist kept things bouncing along nicely. This was an event that she clearly wanted to have fun with, requiring the audience to jump up and down as much as humanly possible. Highlights included ‘Oh No!’, ‘Mowgli’s Road’ and a slightly up-tempo ‘Bubblegum Bitch’ and when she did slow things down she delivered beautiful renditions of songs such as ‘I Am Not A Robot’ and ‘Obsessions’ - to which she displayed her obvious piano skills. The gig was capped off with ‘Hollywood’, just when we all thought she was actually going to dare not use it. Some songs had to give way of course but overall this was a nice selection of tracks that kept us ‘satisfied’ (f’nar).

Throughout the 90-minute set, Marina took the occasional time-out to address her fans. She would sit back and tell the odd anecdote; have a dance with her toy canine (whose name I forget) and generally show appreciation toward those who helped to get her where she is today. It’s always a nice thing to see artists reciprocate this way, by showing a very real connection to their fan base and above all being sincere whilst doing so. Marina, for all her pop-delic eccentricities is a genuine article; a loveable, bubbly lass who simply knows how to entertain. Here’s looking forward to seeing what she has up her sleeve next.

SETLIST

Homewrecker
Oh No!
Mowgli's Road
Lies
I Am Not A Robot
The State of Dreaming
Power & Control
Bubblegum Bitch
Starring Role
Obsessions
Primadonna
How To Be a Heartbreaker
(first performance)
Shampain
Radioactive

Encore:

Teen Idle
Fear And Loathing
Hollywood


















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