Incorporating The Music Fix
30th August 2012 06:00:00
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Matchbox Twenty - North

Last time we heard from Florida boys Matchbox Twenty was 2007's greatest hits package Exile On Mainstream and they return to the fold, not so much with a bang as a hearty pat on the back. North has an eager-to-please feel to it and while it may expose them to a wider audience, it all sounds a bit half-hearted and lukewarm.

Opener 'Parade' is a beaut, with a luscious radio-friendly sound, but the cutesy lyrics and bubblegum melody of follow-up 'She's So Mean' fails to hit home. The rest of the 15-strong track list follows a similar hit and miss pattern: the punchy energy of 'Our Song' is endearing and the simple prettiness of 'I Will' results in the perfect slow-dance song, yet the bland 'Sleeping At The Wheel' and angst-by-numbers 'The Way' muddle things up. All in all, North is an above average indie-pop record with Matchbox Twenty proudly displaying their strengths as well as laying bare their weaknesses. Like a decent yet wordy novel, you may have to skip over a few chapters in order to reach the happy ending.
About Olivia Schaff
I have been writing for The Music Fix for over two years and if anything I am more of a music junkie than ever before. I am not happy unless I’m waiting in line for a gig. Be it a rock band or a folk band, you will always find me at the barrier. My home is Manchester and wherever my favourite band are playing.