NEXT BIG THING - the exciting new music festival being staged and promoted by HMV and live music partner MAMA Festivals across five London venues next month, has met with the enthusiastic endorsement of some of the hottest new and breakthrough acts of 2010.

Over 60 artists drawn from across the musical spectrum have signed up to perform in the inaugural 2010 festival, including newly-crowned BBC Sounds of 2010 poll winner and BRITs Critics Choice recipient Ellie Goulding, who will be one of the star performers at the Relentless Garage, and the No.2 in the BBC Sounds poll Marina and the Diamonds, who will headline Upstairs at the Relentless Garage.