Incorporating The Music Fix
10th November 2011 21:00:00
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The Sound Of Arrows - Voyage

With Pet Shop Boys and Erasure probably adding zimmer frames to their concert riders, and the Music Fix massive largely unconvinced by Hurts, the stage door remains open for some new names to come forward and lay claim to the male-fronted, electro pop crown.

Swedes Stefan Storm and Oskar Gullstrand, aka Sound Of Arrows, certainly have the components in place, understanding that this stuff often plays best with good pinches of understated melancholy and cool European distance; you only need to hear the single 'Wonders' to know that they get it. 'Magic', complete with kids' chorus - they even spell out the title, for God's sake! - is a cheeky tribute to mid-paced 80s cheese; 'Ruins Of Rome' (title of the year, right there) would, in another time, have had a video of Neil Tennant cautiously riding a scooter round the Trevi fountain. The well-worn keys of Jarre and Vangelis are all over Voyage, the reliance on analogue gear giving things a pleasingly warm, familiar feel but not one that seems particularly dated. The head says there's something rather silly about Sound Of Arrows; your heart and feet will say something different. 'There Is Still Hope' they say. Put your hands in the air: the Swedish may yet save us from mediocrity.
About Douglas Baptie
After years in the trenches, Douglas was elevated to the position of Editor in 2011. Pretty much everything you need to know about him can be learned by a spin of The Damned's Black Album and a screening of Twin Peaks. With a fondness for punk and 60s girl groups (with occasional side salads of indie pop), if your records are longer than 2m 50s, you're probably wasting each other's time. For general editorial questions, drop him a line via the TMF contact email.