Electric is the new video from Alice Jemima

Following the recent announcement of her debut LP Alice Jemima, that will see release on March 3rd, 2017 via Sunday Best, English singer Alice Jemima is thrilled to share video for her track “Electric”.

Quietly determined, naturally authentic and with a devastating turn of phrase, Jemima creates songs that speak of universal emotions but in a way that feels direct and personal. Jemima describes her new single “Electric” as “being about positivity and the realization that you can do amazing things, if only you can see yourself the way others do.”

Inspired by the likes of Shura and the xx, her efforts on this standout debut entice with alluring, beat-driven frameworks and addictive, saccharine vocals. The creeping “Diamonds And Bones”is whisper soft but full of foreboding; the pretty "Under The Radar" skips around a pulsating bassline, while the classic-sounding “So” marries an exploratory xx-esque guitar figure with percussive beats and Jemima's soft croon. “So” was also the song that helped shape the sound of her album “My voice can sound really young – it needs to be surrounded by the right things to really shine, so I found that beats and darker keys and minimal guitar fits around my voice nicely.”

Jemima’s debut Liquorice EP was released back in June to a receptive audience, with the lead track “Liquorice” being selected by Radio 1’s Huw Stephens as his Tip Of The Week and John Kennedy’s X-Posure Big One on Radio-X and to date has over 470,000 Spotify streams. Her subsequent single release “Dodged a Bullet” has now been play listed at Radio 1 and currently stands at over 755,000 Spotify streams. Jemima's initial breakthrough arrived in 2014 when her sultry cover of Blackstreet's “No Diggity” suddenly blazed its way to nearly 3 million plays prompting multiple label offers and a subsequent label deal with Sunday Best.

With a recent Ladyhawke tour support under her belt, as well as performing live on the Radio 1 BBC Introducing Stage at their summer Big Weekend live show in Devon and owning the stage at a packed out Big Top performance at both Bestival & Camp Bestival, 2016 has been an exciting year for Alice Jemima and with the upcoming release of her debut album, 2017 looks even more promising.

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